REPORTS

We decode culture. Our reports tap into the beliefs, behaviours, and emotional codes that shape how people live, love, shop, and share. From deep ethnographies to data-led trend forecasting, every report is designed to help brands move in sync with the world around them; and ahead of it. Below, you’ll find a range of cultural snapshots that give you a little taste of what we’re about. If anything piques your interest, drop us a line.

THE FOOTBALL EDIT

From pitch to profit — brands score with football by turning cultural passion into commercial power

THE FASHION EDIT

Fashion’s growing from runway to culture - and brands are taking advantage.

A group of diverse models on a runway, with the central female model in focus, at a fashion show with dark background and spotlighting.

THE BASKETBALL EDIT

Basketball’s experiencing rapid global growth, and continues to offer massive cultural firepower for brands.

A basketball player jumping to make a shot in an indoor court, with a basketball hoop and a digital screen in the background.

THE CRICKET EDIT

Cricket’s going through a goldrush - and brands are cashing in on the scale of the global opportunity.

Crowd of cricket fans wearing blue shirts, waving Indian flags, celebrating at a cricket match.

THE GOLF EDIT

Understand golf’s wild growth and how brands are starting to capitalise on the opportuity - but it’s still early days.

Close-up of a person lying down on a golf course, wearing sunglasses, with a hand holding a golf ball above their face, preparing to tee off.

INTRO TO ZEIT & GEIST

Why we exist, and how we leverage culture to drive commercial growth. From brand strategy to research and production, we’ve got you covered.

ZEIT & GEIST logo with the tagline 'we drive growth for brands through authentic cultural integration' on a dark background featuring hands raised at a concert or event.