Guesswork doesn't scale a brand.
Conviction & Execution does.
Culture moves fast. Our leadership makes sure our clients move with it; not behind it.
We're an agile & small team by design of Strategists, Researchers, and Data & Tech experts who've spent decades each shaping how brands read and move with trends, culture & how data & technology powers it. That depth is why many recognisable brands trust us.
Florian Caspers
Z&G // Co-Founder & CRO
Florian is a commercial strategist and entrepreneur with a career spanning marketing, sales, hospitality and business development. From early roles with Reckitt Benckiser and Rebel Media through new business and positions at Quantum Marketing, Inside Marketing and Epicure Digital Marketing, Florian has built a career around connecting businesses with opportunity. He subsequently founded and led Winning Post, before consulting across hospitality and commercial growth across Darth Kitchens, Jessen & Co Restaurants.
As Co-Founder & CRO of ZEIT & GEIST, he leads commercial strategy, revenue and partnerships, combining entrepreneurial thinking with a deep understanding of culture, hospitality, brands and growth.
Osman Junaid
Z&G // Advisor – Corporate Strategy
With over 16 years of experience across global agency networks, Osman specialises in connecting media, data, audience intelligence and commercial thinking into strategy that drives measurable growth. Osman has led strategy at scale across Publicis Media, Omnicom, and WPP, serving as Global Strategy Director on accounts including GSK, Porsche, Adidas, Diageo, and LVMH Group, working with C-suite clients and network leadership across 20-plus markets spanning Europe, the Middle East and North America.
Osman advises Z&G & clients on Strategic leadership across global and regional agency networks, Media and communications ecosystems, Audience strategy and Execution & Agency transformation, AI integration, measurement frameworks & ways of working.
Andrew Ene
Z&G // Advisor – Performance Media & Growth
With over 20 years of experience in media, digital marketing and growth, Andrew specialises in helping businesses turn marketing investment, data and technology into measurable commercial outcomes. He has led performance and digital strategy across Publicis Media and IPG, advising major regional and global businesses including LVMH Group, Majid Al Futtaim, Department of Culture and Tourism Abu Dhabi, Mondelez, Marriott, Geely and INEOS.
Andrew’s experience spans the full growth ecosystem, from customer acquisition and media investment through to measurement, data, marketing technology and AI. He brings a commercially focused approach to performance, helping businesses identify where to invest, how to scale efficiently and how to build the systems and capabilities required for sustainable growth.
Osman Enaam
Z&G // CTO & Advisor, Technology, Data & AI
Osman has spent two decades leading enterprise technology and digital transformation as a C-suite executive at ETI, SVP at AIR and senior executive roles at Reckitt. Working from Australia, Brazil, Singapore, the Netherlands, Turkey and the UAE, Osman has shaped global digital tech strategy alongside BCG and McKinsey, then led its execution, building AI-powered targeting, CDPs, and measurement products. Also, operating models connecting brands and agency partners including Zenith, Havas and others across traditional and digital media.
AI strategy development is becoming prevelant. Building AI that actually runs inside a business, reliably, at scale, generating value, is rare. That is the gap Osman closes. As CTO & Advisor at Z&G, he leads development of ZEITMIND and works with clients to turn Data, Tech & AI from a strategy slide into capability that compounds across the business.