Guesswork doesn't scale a brand.
Conviction & Execution does.
Culture moves fast. Our leadership makes sure our clients move with it; not behind it.
We're an agile & small team by design of Strategists, Researchers, and Data & Tech experts who've spent decades each shaping how brands read and move with trends, culture & how data & technology powers it. That depth is why many recognisable brands trust us.
Florian Caspers
Z&G // Co-Founder & CRO
Florian is a commercial strategist and entrepreneur with a career spanning marketing, sales, hospitality and business development. From early roles with Reckitt Benckiser and Rebel Media through new business and positions at Quantum Marketing, Inside Marketing and Epicure Digital Marketing, Florian has built a career around connecting businesses with opportunity. He subsequently founded and led Winning Post, before consulting across hospitality and commercial growth across Darth Kitchens, Jessen & Co Restaurants.
As Co-Founder & CRO of ZEIT & GEIST, he leads commercial strategy, revenue and partnerships, combining entrepreneurial thinking with a deep understanding of culture, hospitality, brands and growth.
Osman Junaid
Z&G // Advisor – Corporate Strategy
With over 16 years of experience across global agency networks, Osman specialises in connecting media, data, audience intelligence and commercial thinking into strategy that drives measurable growth. Osman has led strategy at scale across Publicis Media, Omnicom, and WPP, serving as Global Strategy Director on accounts including GSK, Porsche, Adidas, Diageo, and LVMH Group, working with C-suite clients and network leadership across 20-plus markets spanning Europe, the Middle East and North America.
Osman advises Z&G & clients on Strategic leadership across global and regional agency networks, Media and communications ecosystems, Audience strategy and Execution & Agency transformation, AI integration, measurement frameworks & ways of working.